Photoshopping pack shot photography
One of the key ingredients to successfully market a product is to use the right promotional photography. Pack shot photographers in Yorkshire can use photo editing software such as Photoshop to perfect...
View ArticleThe growth of 360 pack shot photography
With the growth of online shopping over the last decade, the need for pack shot photography in Yorkshire and across the UK has never been so great. It makes sense really as this photography technique...
View ArticleThe Pack Shot photography process
Using the right product images in your marketing materials is a key element in successfully promoting your brand. One of the most common styles of product photography is pack shot photography as it...
View ArticleDevil is in the detail in pack shot photography
When setting up for a pack shot photography shoot, it is absolutely essential to get every tiny detail just right. The products are shot using high resolution digital cameras to ensure the clearest of...
View ArticleFashionable pack shot photography
Pack shot photography applies to just about any sellable product – from jewellery to food, mobile phones to running shoes. While the products may vary, the techniques pack shot photographers in...
View ArticleClipping paths in pack shot photography
In pack shot photography, the product is everything. It needs to stand out so that the colours, detail, functionality and features shine through in the image. A busy or detailed background will detract...
View ArticlePack shot photography in marketing materials
Advertising, brochures, websites, press releases and catalogues – all common methods used by retailers to market their products. Their other common thread is that these retailers’ marketing materials...
View ArticleThe importance of angles in pack shot photography
The next time you find yourself doing a spot of online shopping, take note of the different images used to sell a particular product. For many products, there are at least 3 images used to showcase it....
View ArticlePack shot photographers: an underrated lot
When you think of legendary photographers of our time, it’s unlikely there would be any pack shot photographers that spring to mind. Celebrity snapper Annie Lebowitz started her commercial photography...
View ArticleA unique form of pack shot photography at H&M
In a case of human pack shot photography, Swedish clothing retailer giant H&M has admitted to super imposing model’s faces onto mannequin’s bodies to display their fashion range on its website....
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